1. Start with the problem
Do you struggle with neck support, dry air, noise, boredom, cold, or keeping medication organized? Name the problem first. A solution is worthwhile when it is compact, easy to access, and useful beyond one flight.
2. Prefer low-complexity tools
A soft layer, eye mask, wired backup for audio, refillable bottle used within current security rules, and a small pouch for essentials can cover many needs. More expensive or powered products may be appropriate for some travellers, but they also need charging, storage, and compatibility.
3. Respect shared space
Comfort should not make the journey harder for the person beside you. Avoid bright screens, loud audio, sprawling footrests, or strong scents. Pack items so they can be stowed quickly when the crew asks. Product suggestions should remain tied to an intended use, not novelty.
The short version
Choose for your real route, test the decision before departure, and verify changing airline or product details from authoritative current sources.